Sorbet Drybar and Biosense in hair colour partnership


Photo credit: Candice Thurston

The Sorbet Drybar franchise of hair salons will now offer Biosense’s range of Retail and Bar Back, as well as Technical Colour products.


At a recent event held at the Twincare International offices in Johannesburg, Candice Thurston, marketing executive for the Sorbet Group and founder of Candi & Co., said: “The Biosense partnership is the result of our quest for the best in colour as Sorbet Drybar continues to find new ways to ensure that our customers step into our stores and strut out looking fabulous.


“Biosense’s use of natural ingredients to ensure efficacy and shiny, healthy hair – and the fact that its range has been specifically developed for South African weather and hair types is what sets it apart.”


Thurston noted that Biosense is a professional hair care company that has established itself as a household name in the industry for over 20 years.


The partnership launch event featured colour panel discussions and before & after hair colour transformations. Guests, including Mrs South Africa and Mrs World 2016, Candice Abrahams, beauty influencer Tshiamo Modisane, and TV personality Gillian Seetso, experienced the latest hair trends, while sipping on Bombay Sapphire cocktails and being pampered at nail, hair and make-up stations.


In addition to hair services, Sorbet Drybar’s 13 stores around the country also offer nail and beauty treatments. “We are proud to offer a variety of services all in one place, making it convenient for today’s woman who has a busy lifestyle but still wants to look good from top to toe,” concluded Thurston.