The global electric hair brush market is projected to reach $352 million by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 5.4% during the next five-year period.
So states a new report from ResearchAndMarkets.com, which notes a rise in the demand for shiny and straightened hair, especially among the millennial population, which can be accredited to increasing awareness about personal grooming and the growing number of fashion campaigns on social media forums such as Facebook, Instagram, YouTube and Pinterest. This, coupled with the rising utilisation of electric hair brushes in salons and other hair care spaces, represents one of the key factors creating a positive outlook for this market.
The report cites other factors contributing to the growth of the market, such as unhealthy dietary habits and the increasing geriatric population, both of which result in an increasing occurrence of dryness, frizzy hair and hair loss. This is propelling people to invest in advanced hair products, such as electric hair brushes.
Furthermore, numerous manufacturers are spending considerably on collaborations and the development of technologically advanced product variants to expand their overall market reach. In line with this, they are also introducing electric hair brushes with time-saving and temperature controller features. These innovations are projected to influence the market positively, as is the fact that electric hair brushes can provide faster and easier straightening without leaving the hair flat or devoid of volume, according to the report.