Popularity of electric hair brushes on the rise


Straight Hair
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A new report by ResearchAndMarkets.com predicts that the global electric hair brush market will reach a value of $352 million by 2027, exhibiting a CAGR of 5.4% during the forecast period.


As the report points out, conventional straightening tools, such as flat irons, take a reasonably long time to provide shiny, sleek, and desired hair results. As a result, leading industry players have introduced electric hair brushes that comb, dry and straighten the hair simultaneously. These hair brushes are currently available in the paddle and flat variants with bristles built on a ceramic or tourmaline plate, which generates heat that releases negative ions to make hair shiny and smooth. Moreover, as they can provide faster and easier straightening without leaving the hair flat or devoid of volume, their demand is escalating around the world. There is a rise in the demand for shiny and straightened hair, especially among the millennial population, which can be accredited to increasing awareness about personal grooming and the growing number of fashion campaigns on social media forums, such as Facebook, Instagram, YouTube and Pinterest. This, coupled with the rising utilisation of electric hair brushes in salons and other hair care spaces, represents one of the key factors creating a positive outlook for the market.


Apart from this, unhealthy dietary habits and the increasing geriatric population are resulting in the growing occurrence of dryness, frizzy hair and hair loss. This is propelling people to invest in advanced hair products, such as electric hair brushes, to maintain good hair health.


Furthermore, numerous manufacturers are spending considerably on collaborations and the development of technologically advanced product variants to expand their overall market reach. In line with this, they are also introducing electric hair brushes with time-saving and temperature controller features. These innovations are projected to influence the market positively. (Source: "Electric Hair Brush Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027")