A rising demand for convenient and portable wireless hair dryers is driving expansion in the global market.
According to a study by Transparency Market Research, the hair dryer market is expected to reach $13.1 billion by 2031, expanding at a CAGR of 4.9% from 2022 to 2031.
Says the study: “Demand for hair dryers is driven by an increase in the working-class population in developing countries and by a surge in awareness of maintaining a good personal appearance. The rise in disposable income has motivated people to spend more money on hair care and styling products, including hair dryers. Furthermore, an increase in the number of professional hair spas and salons across the world is anticipated to propel the sales of hair dryers in the next few years.”
Manufacturers are focusing on designing and developing a new generation of portable, as well as highly efficient and affordable, products aimed at middle-class consumers.
According to the study, consumers are increasingly opting for technologically advanced hair dryers with unique features. Demand for wired hair dryers is expected to be high during the forecast period, while the need for wireless hair dryers is likely to increase due to convenience and portability. Consumers prefer hair dryers that are easy to use and can be taken with them wherever they go, whether it is to the gym or on a trip. The convenience and portability of wireless hair dryers make them appealing to consumers.