Authentic Beauty Concept hosts international masterclass


Photo credit: Hester Wernert

Henkel professional hair brand, Authentic Beauty Concept, recently hosted an exclusive digital experience masterclass, where the latest brand news and innovations were revealed.


This unique virtual #mindfulexperience featured demos performed by two members of the Authentic Beauty Concept international creative community and brand advocates, namely Dutch stylist Hester Wernert and Swedish stylist Linda Shalabi. Both stylists created innovative looks on their models using the brand’s products.


Guest speakers were smell expert Marta Senselier and the Paris-based Chef Keili, who took attendees on a mindful journey going beyond hair.


The event also served as a showcase for one of the brand’s latest products, the Hand & Hair Light Cream, which is formulated with bakuchiol to nourish and protect the skin and hair.


This lightweight cream, with its elegant and clean scent, absorbs instantly to soften and smooth – whether run through hair strands or used for a relaxing hand massage. It is free from silicones, mineral oil and parabens and is PETA-certified and registered by the Vegan Society. The product is packed in a climate neutral folding box.