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Victoria Beckham collaborates with ghd to create SS23 hair trend

British professional hair-styling tool brand, ghd, has partnered with iconic British fashion designer Victoria Beckham to create 90s Slicked Grunge, a hair trend inspired by 1990s attitude.

This look was unveiled at the recent Victoria Beckham SS23 (Summer Season 2023) show in Paris. In partnership with ghd, hair stylist Duffy and his team created a grungy, 90s inspired hair look full of attitude.

Says Beckham: “The hair look this season is celebrating the individuality and uniqueness of girls and is rooted in 90s cool. ghd is my go-to styling brand, which is why we’ve partnered together for six seasons so far.”

Duffy adds: “In terms of the inspiration behind the look this season, attitude played a huge part of the process with each girls' individual strengths as the starting point for every style. It's all about embracing natural texture and focusing on the silhouette rather than the detail.”

To recreate this look at home, Duffy advises the following: “Embrace your natural texture and enhance it using the best ghd tool for your hair type. Focus on the silhouette rather than the detail. Stick with bold simple choices.”


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