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Translating LFW hair trends into salon styles

Eudon Choi show at LFW @udonchoi

Effortless hair, 1990s grunge, ‘Wuthering Waves’ and high shine were some of the looks seen recently on the London Fashion Week (LFW) catwalks.

HJI reports that Global Advocate for Authentic Beauty Concept, Adam Garland, was the lead stylist at Eudon Choi. The key focus was on natural texture, such as in the low ponytail in the image above. While the style itself isn’t too complicated, the trick to elevating this look in the salon lies in the prep work and ensuring your client’s hair is in great condition before starting.

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Marc Trinder led the hair team with L’Oréal Professionnel for the Central Saint Martins MA Show. He said: “We’ve got a cross-section of designers showcasing their work, and the models are all young, cool and edgy. So, we’re going a little bit ‘anti-hairdressing’ – a nice, rebellious, lived-in look, with a slight nod to 90s grunge.”

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US hair styling brand Drybar partnered with Roksanda for London Fashion Week 2023, and looks were created by lead hairstylist Mark Hampton. He shared: “The days of when all the models had exactly the same hair on the catwalk are over. Straight hair focused on sleek and shiny hair worked well with the voluminous and feminine styles.”

At Erdem’s London Fashion Week Show, which was sponsored by Olaplex, hair stylist Anthony Turner crafted dramatic hair looks by taking inspiration from Victorian heroines, such as Catherine in ‘Wuthering Heights’. He explained: “We were inspired by the more riotous women of this century, and so when it came to the creation of these looks, perfection went out the window.”

One look imitated a maid’s up-do that had become windswept and elegantly dishevelled. Turner crafted a messy low pony with curls cascading down the back at different lengths which created the illusion of hair falling out of the clasp. This was framed with fluffy natural curls haloing the face, and hair that split across the tops of the ears.

“We wanted to create the appearance of something that was once intentional, that has now become beautifully weathered,” Turner added Anthony.


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