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The resurgence of natural ethnic hair

New research reveals that the natural trend in the South African ethnic hair care segment is on the rise, as a large portion of ethnic consumers is moving away from harsh chemical relaxers in favour of less invasive products to manage their curls.

This is one of the key findings in a new report from Mordor Intelligence, which predicts that the use of conditioners is likely to increase, owing to various movements for the protection of ethnic hairstyles. Key players like L’Oreal Paris are trying to expand their product portfolio in the South African region, with increased R&D activities.

States the report: “The inclusion of natural ingredients with moisturising properties is owing to an increase in the demand for natural hair conditioners in South Africa. A few of those natural ingredients used in conditioners include olive oil, argan oil and monoï oil.”

Mondor Intelligence goes on to predict that the South African hair care market is forecast to reach a value of $496.64 million by 2024, registering a CAGR (Compound Annual Growth Rate) of 1.36%, from 2019 to 2024. “In South Africa, with around 55 million population and a shifting demographic profile, the hair care market is positively correlated with a rise in the disposable income, presenting a vast potential for growth,” reads the report.

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