Social media magnifies the
psychological impact of hair thinning according to a Nioxin-commissioned research, in partnership with a Yale University psychologist.
The research delves into how people experience thinning hair globally at all ages and walks of life.
Spanning 4,000 adults across six markets, the global research confirmed that some people with thinning hair hold back from living a fuller life. In fact, more than a quarter of respondents (27%) stated they would avoid social interactions if they experienced hair thinning.
Six in 10 respondents (61%) agreed to feeling concerned about hair thinning, which shows that hair thinning is a growing concern. Of particular interest was that 25 to 34-year-olds were the most concerned with hair thinning (68%). This age group also indexed higher in agreeing with ‘My thinning hair makes me feel self-conscious’, which Dr LaFrance argues is compounded by the proliferation of visual images and photographic representations of today’s digital channels that influences them.
“The Nioxin Global Research data clearly shows that the experience of hair thinning leads some people to reduce the uploading of photographs to social media sites because they have concerns about their appearance and prefer not to leave a permanent record of how they look,” says Dr LaFrance.
Over half of women respondents (52%) reported being less likely to take a selfie and upload pictures onto social media if they were to experience hair thinning, compared to a third of men (33%). This is an example of a wider trend from the research that suggests that a woman’s sense of self is closely tied to her physical appearance.
A key conclusion of the research is that despite being an existing concern for millions around the world, hair thinning is becoming a greater concern today compounded by the prevalent use of social media.
These universal insights will help inspire and inform Nioxin’s innovation pipeline as the brand continues to lead with solutions in the hair thinning category. The brand recently improved the formulas of its award-winning 3-Part System kits to deliver even thicker and fuller hair.
The full Nioxin Global Research findings have been captured in a report entitled ’The Psychological Impact of Hair Thinning in a Digital Age’.