Hair care brand, Stylin’ Dredz, has brought back its Creative Conquerors campaign in South Africa, with a refreshed take on the movement.
The campaign is aimed at identifying creative talent and amplifying their efforts on a border scale, staying true to the ‘Stylin’ Your Story’ ethos.
In 2018, Stylin’ Dredz introduced a property that brought to life the brand pillars of living authentically and unconventionally through a campaign known as the Creative Conquerors. The six, hand-picked creative entrepreneurs showcased their various journeys as those who crafted careers defying the odds of convention and making a name for themselves in their industries. From art showcases to fashion and music, Creative Conquerors is all about creative expression and the opportunity to thrive in one's authenticity.
Having worked with names such as Lufuno Sathekge, Lady X, Oscar Ncube, Doowap, David Tshabalala and Leeroy Jason in 2018, as well as Karabo Poppy, Big Zulu, Nikiwe Dlova, Max Mogale, Boipelo Khunou, Enhle Gebashe and Charly Makwanya in 2019, the collective has become a badge of honour in the creative fraternity
Leading the Creative Conquerors pack as a true creative and storyteller through music, fashion and lifestyle, is music sensation Focalistic.
Affectionately known as Pitori Maradona, Focalistic is an accurate representation of Pitori (i.e. Preotria) flair – the capital city that is deemed by its residents as a flamboyant locale with its own personality and culture, which sets it apart from the rest of the country. Focalistic is known for his lyrical swag, style and brilliant creativity.
“The crew of Conquerors are trailblazers in the space of creativity and digital creation, and we will be on the hunt to locate these new breed entrepreneurs,” says the Stylin’ Dredz team.