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Sta-Sof-Fro offers debt assistance to women in need

Lerato Tikwayo

Local hair brand, Sta- Sof-Fro, is offering debt relief until November in the area of education, bonds/ rental payments and vehicle repayments.

Twenty women in need will receive assistance to a total combined value of over R200,000. The assistance could be for anything from perfecting elevator pitches, to cleaning up CVs, student loans, buying vs renting myth busters, mentorship, and the ins and outs of car purchasing considerations.

Two years ago, Sta-Sof-Fro, which has been established in the market since the 1960s, launched the ‘Wear You’ campaign aimed at empowerment and the celebration of the multifaceted nature of women. The movement built on the brand premise of ‘versastyle’ – spearheading two years of successful women's seminars that took the country and social media by storm.

This year, due to the unprecedented challenges and changes resulting from the economic impact of the COVID-19 pandemic, which has seen job losses and livelihoods compromised, Sta-Sof-Fro is replacing the seminar events with tangible assistance for women in need.

The brand’s ‘It’s On Us’ campaign was born out a real necessity that consumers face today. Sta-Sof-Fro has enlisted the expertise of The Corporate Canvas and Women & Finance to cultivate real solutions and tools to navigate, survive or even thrive at this time.

"We are all about empowerment and making a tangible impact in the lives of South African women and, as such, we wanted to ensure that the most marginalised of our valued consumers are afforded the opportunity to get assistance in terms of both finance and information. So we are thrilled to be partnering with The Corporate Canvas and Women & Finance to make it happen,” comments Sta-Sof-Fro brand manager, Lerato Tikwayo.

How to participate

Consumers simply need to follow the webinars hosted on Sta-Sof-Fro social media pages, and share a 2-minute personal story on the brand’s website. Videos and stories can be uploaded on The panel of judges will be made up of Lerato Tikwayo, Mapalo Makhu and Zimasa Qolohle Mabuse.

About the contributors

Mapalo Makhu is a published author of the book, ‘You're Not Broke, You're Pre-Rich’. She is an award-winning personal finance coach, speaker, the founder of Woman & Finance and a personal finance columnist for City Press. She has a strong passion for working with professionals and entrepreneurs to get them excited about their finances and bring their financial dreams to reality. Makhu holds a BCom Finance Degree and a Post Graduate Diploma in Financial Planning. She founded Woman&Finance to educate and inspire women to take charge of their finances and make the best financial decisions for their current and future selves.

Zimasa Qolohle Mabuse is the head of Legal & Compliance at Yalu, a black-owned Insuretech start-up that has been hailed as a company that will rattle and disrupt the cage of the multi-billion rand South African insurance industry. Yalu’s policies are underwritten by Old Mutual Alternative Risk Transfer Limited, while having the Public Investment Corporation as its main investor. Mabuse is also the Editor of The Corporate Canvas, a career, finance & lifestyle platform for young professionals.


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