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Sorbet Group expands SEW

Sorbet Citizens

Salon group Sorbet has relaunched the SEW (Sorbet Empowering Women+Men) initiative, first established eight years ago.

Since then, SEW has raised more than R1 million to develop a training initiative dedicated to improving the career prospects and earning potential of historically disadvantaged people in South Africa.

SEW, which enrolls unemployed women and men into world class beauty and hair training affiliated to the Sorbet Group, has now been expanded to offer bursaries to individuals who demonstrate passion, competence, empathy and good interpersonal skills to train as nail techs, beauty therapists, barbers or hairstylists.

Ninety-percent of SEW graduates between 2014 and 2019 have successfully found employment as professionals in the beauty and grooming industry.

“With over 3,000 employees, at Sorbet we believe in community and in family. We are committed to giving back and being part of empowering lives. Sorbet wants to make a meaningful difference to South Africa and the industry,” says Linda Sinclair, CEO of the Sorbet Group.

Selected suppliers are involved in Sorbet’s SEW Foundation fundraising effort with brands like Exuviance, Skoon, Bio-sense and Dermalogica contributing to this drive by donating percentages from the sales of selected products.

Sinclair is encouraging corporates, especially those serving the youth market, to contribute too. “Our goal is to raise R1 million per year for education and skills bursaries and training.”

Potential candidates who have a South African ID and are over 18 can apply for the SEW bursaries by emailing or through Sorbet recruitment partner, Harambee at”


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