Schwarzkopf Professional introduces #BLONDESOFTHEWORLD Campaign



Dedicated to creating premium blonde results, Schwarzkopf Professional has created the #BLONDESOFTHEWORLD Campaign, together with its Revamped Haircare

Assortment.


With salon clients often mistaking only lightening services for blonding, blonde can seem like an intense and exclusive option when it comes to hair colouring. That’s why Schwarzkopf Professional’s BLONDME has launched a diverse #BLONDESOFTHEWORLD campaign to showcase that with BLONDME, there is a blonde for everyone, irrespective of skin colour, hair type, age or gender. The campaign highlights blondes from nine global metropolises, each with their personal blonde story.


BLONDME’s colour portfolio specialises in tackling every blonde hair need, complemented by the newly revamped BLONDME Care range, which offers targeted premium haircare to all blonde hair types, from fine-to-normal and normal-to-coarse. This line-up delivers stronger neutralisation, offers dedicated purifying services to brighten up blonde tones and provides finishing products to perfect the hair.


As part of the reformulation of the BLONDME Care range, 3D Bond Creation Technology has been introduced, creating a product portfolio that strengthens hair from within. The integrated 3D Bond Creation Technology works across three integral steps of a BLONDME Blonding Service, combining Bond Protection, Bond Creation and Bond Maintenance for ultimate care.