Research data shows promise for industry recovery


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Hairdressing services that are rebounding the best post lockdown are those that are more high-tech and require the expertise of a professional stylist.


This is according to hair salon data compiled in the USA by research company Kline, which notes that hair colouring revenues in June were up nearly 2% over a year ago.


Other services that saw increases in revenue include straightening/ smoothing with a haircut, colour and treatment, and thinning hair treatments. As noted by the Kline researchers, these are services highly valued by clients and not ones easy to perform as an at-home DIY.


Sales of shampoos and conditioners were ahead of last year at + 6% and +12%, respectively.


“This is welcome news for an industry that had a nearly complete shutdown from mid-March through most of May,” says the Kline researchers. “While it is not business as usual quite yet, the data is revealing the types of products and services that have the best performance compared to pre-COVID times.


“Hair care products that provide colour care benefits have always had the highest category share but saw a bump in the second quarter to 34.0% of the market, peaking in April at 43.7%. Since most salon doors were shuttered at this time, ordering online and curbside pick-ups from salons became a lifeline. Data shows that kits and multipacks of items for colour care surged in this timeframe.”

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