The increased number of people with hair issues such as baldness/hair loss, hair dryness and damaged scalp is driving the high demand for hair serum products globally.
A new report from ResearchAndMarkets.com predicts that the market size will grow at a CAGR of 8.62% to reach $2,209.22 Million in 2028, up from $1,345.33 Million in 2022.
Currently, the available hair serum products claim to offer several benefits, such as hair regrowth, reduction in hair fall, scalp care, and others that are accelerating the significant sale of hair serum products worldwide.
According to the report, many people are experiencing hair loss, leading to a rise in the application of chemical-based hair oils, shampoos, supplements and even serums. The latter work on the surface to deliver shine to the hair, control tangles and smooth and strengthen all hair types.
With the increasing awareness of lifestyle diseases and associated risks related to chemical-based hair care products, there has been an increasing preference for natural/green/herbal haircare products.
Social media platforms are attracting more young adults toward hair serum use. Industry players are simultaneously promoting their hair serum solutions through various internet platforms, which is accelerating sales.
E-commerce has increased access to hair serum products availability. After the COVID-19 pandemic, a massive proportion of the population shifted towards the online shopping experience.
Key global hair serum market players include Henkel AG & Co. KGaA, Kao Corporation, L'oreal Group, and Unilever.