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Legends Barbershop opens 50th store

Updated: Sep 9, 2021

Sheldon Tatchell (image sourced from Instagram @legend_sheldon)

This year marks the 10th anniversary of the Legends Barbershop franchise, with founder Sheldon Tatchell having opened his 50th store on 6 August, at Southgate Mall in Johannesburg.

“If you told me 10 years ago that we would be launching our 50th Barbershop a decade later, I wouldn’t have believed you. Building a brand to serve the community takes sacrifice and support. We could not have made it this far without our clients,” says Tatchell on his Instagram page.

The Legends story began in 2011, when Tatchell started cutting people’s hair on his cousin’s stoep in Eldorado Park, Johannesburg. So successful was this endeavor that he was able to open his first store four months later.

According to an article about Legends in Business Insider, Tatchell had created 420 jobs by the age of 32 and plans to have 200 stores by 2025. Legends Barbershops are found throughout South Africa and also in Gaborone (Botswana). Tatchell opens training centres in the communities he has shops in before he opens a store.

Legends has a strong culture of giving back. To this end, apart from making regular visits to the elderly to perform haircuts at homes and on the streets, the Legends team also empowers local entrepreneurs in struggling communities with equipment and tools to get ahead in their business.


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