In an example of how a hair care brand can make its packaging sustainable, Henkel brand, Schwarzkopf®, has partnered with international recycling leader, TerraCycle®, to make their retail hair care, colour and styling products recyclable in the US.
Consumers have been invited to collect and mail in the empty product packaging from participating Schwarzkopf hair care products, including the brands göt2b styling & color, Color Ultime, Keratin Color and the newly launched Simply Color.
“Hair care products are a staple in the daily routines of countless consumers,” said TerraCycle CEO and founder, Tom Szaky. “The launch of the Schwarzkopf Recycling Programmes represents an exciting opportunity to divert a large category of waste from landfills. We look forward to partnering with this forward-thinking company for many years to come and continue to offer sustainable solutions to traditionally hard to recycle packaging.”
Martina Spinatsch, VP, R&D, Beauty Care, Henkel North America, adds: “The expansion of Henkel's partnership with TerraCycle is an important part of Henkel's commitment to a circular economy for plastic and sustainable packaging, and to our target of ensuring that 100% percent of our Beauty and Laundry & Home Care packaging is recyclable, reusable or compostable by 2025.”
The Schwarzkopf Recycling Programmes are open to any interested individual, school, office, or community organisation. For every shipment of waste sent to TerraCycle through any of the Schwarzkopf Recycling Programmes, collectors earn points that can be used for charity gifts or converted to cash and donated to the non-profit, school or charitable organisation of their choice. Once collected, the packaging waste will be recycled into a variety of new consumer products such as park benches, bike racks, pet food bowls and recycling bins.