At a recent event held at The Bay Hotel in Cape Town, Kérastase launched its new range, Blond Absolu, described as ‘the ultimate answer for all blondes’.
During the launch, Kérastaseannounced the South African Blond Absolu ambassadors. They are: Lindy Lin (make-up artist); Daniela Canny (content creator and owner of Earthling & Moon); Nina Oosthuizen (model); Vicky Crease (CEO of Vicky Crease Catering); Sanele Xaba (model and activist); Kim Grey (content creator); Phenyo Setwaba (make-up artist); Noma Hadebe (actress); and Carina Ribeiro (PR manager).
Blond Absolu is positioned as a unique combination of potent hyaluronic acid and edelweiss flower deeply nourished fibre to neutralise brassiness for an illuminated blonde colour.
Products in the range include Faux-Blonde Care Masque Ultra-Violet; Faux-Blonde Care Bain Lumière; and Faux-Blonde Care Cicaflash.