While those times when bookings are lean are obviously not great for business, they can be useful for creating new business strategies.
In an article on hji.co.uk, Chloe Weldon spoke to experts for their top tips on how to utilise slow times in the salon.
Clive Collins, HOB Salons advised the following: “Put together a training plan for yourself and all team members as keeping on top of your skills and knowledge is essential in this ever-changing sector. But be creative – product houses offer training for your teams and there are some great business coaches that will make a real difference to your business. It may cost money so do your research, it is worth every penny and will really make you stand out from your competitors.”
Elena Lavagni, Neville Hair & Beauty for L’Oréal Professionnel added: “Use free time to strategise the future and to share your vision with your staff, getting their input and finding the best way to flourish as a team. Have a look at every part of your business to see where you can save. However, if you don’t usually discount, why would you do that now? In the short term, this game is okay, but the more you do it, the more difficult it is to go back to your normal price set and your clients will be reluctant to pay any more.”
Sean Hanna, seanhanna salons for L’Oréal Professionnel stated: “Use the time to introduce something exciting – a new hair story, a new service, or a new campaign. Get all of the team on board and create a spirit of optimism for the future.”
Marcello Moccia, Room 97 Creative suggested that salon owners write a list of everything that has been successful in the last year, as well as a list of what hasn’t really worked, or has dominated their time.
She continued: “Focus on what you want to achieve and above all, be realistic. This year was always going to be tough, so set goals that push you, but aren’t unreasonable. For instance, look at the atmosphere you create and make sure it’s always positive for your clients but also your team. When holding appraisals, check how they feel as well as how they are doing; a happy team means happy clients and a profitable business.” Source: https://www.hji.co.uk/latest/quiet-time-in-the-salon-hairdresser-approved-tips/