Celebrated stylist and well-known speaker, Co Van Doorn, believes that the true purpose of retailing products in the salon is to help your client to maintain the integrity of the hair that you, as the stylist, set up for her.
Says Van Doorn: “Your client needs to maintain her hair for four to six weeks while she is no longer in the salon. The most important part of the retailing process is that initial consultation with the client.”
To find out more about Van Doorn’s retail strategy, watch his ‘Co talks 4 ten’ talk on this topic on YouTube. Click here