How stylists are coping with the lockdown



Pasquale Hairstylists’ Sasha-lee De Vries, a finalist in the Cut & Colour and Fantasy categories of the Salon International awards, is using the COVID-19 lockdown break to get her social network pages up and running again.


She says: “I am on Instagram most of the time, trying to ‘like’ new influences and watch ‘look and learn’ videos. Furthermore, I am also upping my knowledge of new products, as well as cut and colour techniques. I enjoy the free online education that a lot of the brands are providing now so I’m using the time to sit and learn.”


Because she has such a passion for hairdressing, De Vries says that staying motivated during lockdown is easy. “I just remember why I chose this industry and watch a lot of talented hairdressers on social media. Learning is truly motivational and the biggest thing is seeing how the industry is working together to help one another at this time – it is just amazing!”


De Vries and her fellow stylists at Pasquale have created a group where they are posting things of interest that can help each other. “I’m also connecting with other stylists outside the salon as it’s nice to see what they are putting on social media and to ask questions and share information.”


As to what she misses most about being away from the salon, De Vries says: “I am truly missing the great vibe we have in the salon, as well as my clients mostly as they keep me inspired. I also miss my colleagues as we all work together and help each other out at the salon. Figuring out formulas, techniques and cuts and watching other stylists work and learning from them. We are such a diverse range of stylists in the salon and we each have our own way of doing things.”


Talent inclubator


Wyatt Hairdressing and Barbering’s Candice Mckay, a finalist in the Afro, Cut and Colour and Fantasy categories of the Salon International Awards, is using the lockdown break to work on the Davines Talent Green House program.

“I’m one of the core innovators and the master mentor for the program, a six-month talent incubator entirely run via social media,” explains McKay. “We invited stylists to enter by submitting a makeover on Instagram, using only phone cameras, and we chose the top 100.

“As most of our participants are under lockdown without access to their tools, and therefore unable to do the challenges, we have had to reimagine the entire course. So, we have been adding to the master classes and creating additional content. Consequently, the program is becoming even more comprehensive than what we first put together.

“Throughout the next six months we will be hosting industry icons who will conduct master classes. We then set up challenges for the participants, each of whom works closely with a mentor. After the six-month program is complete, the top eight participants will compete in a live event.”

In between working on the program, Mckay has been watching live content on Instagram. “There have been some wonderful stylists sharing their knowledge. I also try to add to our salon’s social media pages daily, to keep engaging with our clients,” she says.