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Hair masks grow in popularity

The rise in consumers’ concerns over hair fall, hair density and hair quality over the past few years is driving the increased demand for hair mask products.

This is according to a new study by ReportLinker, which predicts that the global hair mask market will reach $886.4 million by 2026, growing at a CAGR (Compound Annual Growth Rate) of 5.1%.

The study notes that to meet this rising demand for hair mask products, manufacturers are now strategising on innovation to extend their product offerings to cater to customers' specific requirements. ‘For instance,” reads the report, ‘Overtone, one of the key players in the global hair mask market, launched a line of hair mask products specifically for curly haired target customers. The company claims that the new product comprises of aloe vera, argan oil, sunflower seed oil, and crambe abyssinica seed oil’.

ReportLinker’s study pointed out that some of the synthetic hair mask products on the market contain chemical ingredients in large proportions. States the report: ‘The presence of chemicals such as triclosan, phthalates and sodium lauryl sulfate (SLS) are expected to cause scalp-related allergies and problems. Thus, the rise in scalp-related problems due to application of chemical ingredients, directly hampers the growth of hair care products market. On the other hand, organic ingredients in these products can improve the results and minimise the risk of scalp related problems such as irritation and itching. Thus, hair mask products in organic formats are primed for growth in the market.’

Key companies profiled in the report include Henkel Corporation, Unilever group, L'Oréal, Inc Coty Inc. and Procter & Gamble, among others.

For more information about the report visit


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