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Do your clients see you as their therapist?

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A new study by StyleSeat shows that a large majority of people view visits to their hair salon as a much needed form of self-care.

According to the study, many clients use their salon pamper session as an opportunity for personal discussions.

StyleSeat surveyed 1,002 Americans about their experience of treating stylists like therapists. Respondents ranged in age from 18 to 76 years old, and were 50% female, 48% male, and 2% non-binary.

As per the findings of the study, 88% view a trip to the salon as a therapeutic experience; 1 in 3 salon-goers consider their stylist to be like a therapist; 55% report that their stylist provides emotional support during appointments; and 52% have discussed their family members with their stylist. Two in five respondents use their stylists as confidants.

When asked what makes a salon environment good for discussing personal matters, respondents overwhelmingly focused on the personal qualities of their stylist, rather than the physical environment.

The top reasons cited by respondents as to the emotional appeal of a salon visit are the uplifting change in appearance (38%), followed closely by the physical touch and pampering (34%).

As to the stylists themselves – 86% of respondents report that their stylist has shared personal information with them, indicating that the relationship between stylist and client can be quite personal and reciprocal.


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