The butterfly bob is a more flexible, laid back version of the standard bob, which plays with layers and lengths with a lot less structure.
So say the expert hair stylists at London hair salon, Top One, who point out that this style allows the hair to frame the face more naturally.
Celebs such as Zendaya, Jenna Ortega, Kim Kardashian and Megan Fox have all been sporting the style. It has racked up almost 400,000 searches on TikTok alone.
The term ‘butterfly’ comes from its face framing, feathered layers and curtain bangs, which can resemble butterfly wings that allow for some serious movement.”
As to which clients the butterfly bob will work for, the Top One team says: “The style suits various hair textures and face shapes, but the cut needs to be adapted to complement each person perfectly – as with any trend or style.
“If a client's face is on the round or square side, opt for a wavy, middle part that will bring attention to the centre of your face, creating the illusion of a longer shape. We also recommend wave spray, to give the cut more movement and separation.
“For an oval face shape, allow the layers to flow and sweep away from the face. Opt for chin or just below chin length, for an off-centre diamond-like effect. Whilst this length can often appear too voluminous if not styled correctly, the addition of feathered layers that work with the hair's natural texture will achieve a look that is face-framing and flattering.
“The Butterfly Bob can also work well for clients with a heart shaped face, if styled correctly. In this instance, chin length curls can help soften the face and add some movement, creating fullness around the jawline, bringing balance and symmetry.
“As for different hair types and textures, hot tools, volumizing sprays and mousse may be needed in order to maintain the style for finer, thinner hair. With thick and coarse hair, the ‘butterfly wing’ effect can be more challenging, but certainly not off limits. The key is to keep the layers long enough to allow room for shrinkage and cutting according to the face shape."