Professional hair brand Davines has become one of over 30 leading Certified B Corporations across four continents to form a new coalition seeking to improve the sustainability standards of the hair and beauty industry.
The Beauty B Corps Coalition aims to enable collaboration and exchange between companies; identify and share better practices; implement improvement actions and publish their outcomes; help beauty customers more easily navigate the category; and influence the beauty industry to trigger broader changes which can ultimately improve its social and environmental footprint.
“As Certified B Corporations meeting the highest standards of social and environmental impact, we have become increasingly uncomfortable with the social and environmental footprint of the beauty industry and concluded that our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment. So, we have decided to form a coalition to leverage our combined strengths and deliver tangible benefits to beauty customers, communities and the planet we share,” explains Davide Bollati, president of Davines, founding member of the B Corp Beauty Coalition.
Shaun Russell, founder of Skandinavisk, and a co-founding member of the B Corp Beauty Coalition adds: “Specifically, we commit to invest our time and efforts to improve four key issues that affect everyone and everything: ingredient sourcing and sustainability; greener logistics; packaging responsibility; and consistent and clear external messaging that customers can understand and trust. Work has already started, and we will be welcoming more certified B Corps to add their talent and contribution as we gather momentum.”
Kara Peck, senior director of Strategy & Partnerships for B Lab US/Canada, the non-profit organisation behind the B Corp certification method, says: “It is so heartening to see these visionary B Corps joining forces to create the B Corp Beauty Coalition and to share their knowledge and best practices with one another and the world. With the business sector uniquely culpable for much of the negative impacts of climate change and the systemic inequities we face today, this type of innovative collaboration is exactly what the world needs from business. The work of the Coalition is going to greatly accelerate the beauty and personal care industry’s – and our economy’s - shift to a just, regenerative, zero carbon future.”
She notes that Certified B Corporations are a new kind of business that balances purpose with profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment.