Overseas stylists share secrets for coping during lockdown
HJI (Hairdressers Journal International) approached several leading stylists in the UK to see how they are spending their time during the COVID-19 shutdown.
Says TONI&GUY international artistic director, Cos Sakkas: “Use your team WhatsApp group to set a question of the week and start a conversation about customer care, retail services, trends and techniques. When you’re away from the pressures of work it can be amazing what you come up with.
“Also, head to ted.com for inspirational talks and soundbites from all industries that will keep you motivated. Just because we are in lockdown doesn’t mean you have to put a stop to your business and creative knowledge. But above all don’t worry, don’t panic, your hair family will be there for you when we get through this.”
Sally Brooks, co-owner, Brooks & Brooks adds: “As well as staying in touch with your colleagues and your team, make sure you keep in contact with other business owners, stylists and the industry as a whole. Everyone feels like they are alone, but this is such an amazing industry and we are all going through this together.
“Stay updated – check out digital magazines and websites to find out what is happening in the industry. As well as coronavirus, people are talking about rebuilding businesses,
offering their expertise and reassuring messages.
“Turn down the negativity – if you belong to a social page or group, and the negativity is getting you down, then turn it off and step away. Life is a challenge for everyone right now, and while we have to be realistic, we also need to be positive,” she adds.
Joe Hemmings, owner, Bloggs Salons, has spent his time really thinking about what kind of business he wants to operate post lockdown and has broken down the client experience. “I will be moving more into wellbeing for the salon,” he says. “I’ve spent a lot of time researching other salons in different countries to get more ideas, as well as looking at other industries to pick things up on how Bloggs can develop its own culture and brand,” he says.
To read the full HJI article click here